East Lothian Business Month - Social Media Collaboration and Visual Storytelling

Event overview

As part of East Lothian Business Month from 1st - 31st October, Visit East Lothian invite you to a special combined workshop for all East Lothian tourism businesses  - including attractions, accommodation providers, tour operators, retail, activity providers, hospitality and food and drink producers. This workshop is designed to help you boost your online presence and showcase your business at its best.

What you'll gain:

Get Social with Visit East Lothian

• Meet the Social Ant team, our new social media managers for Visit East Lothian.
• Learn how to collaborate with Visit East Lothian's channels to amplify your content.
• Discover which hashtags work best and how to engage with the right audiences.
• Analyse the customer journey and develop your social media strategy to engage with locals and tourists.
• Gain an insight into the current social media landscape for travel and tourism, with tips and content strategies to increase awareness.
• Develop promotional activity and messaging to help customers make decisions on visiting your business and the area.

Photography and Videography Made Simple

• Learn from Mr Smith Creative how to capture professional-looking photos and videos - on a modest budget
• See how combining aerial, ground photography and video can give you a complete library of brand visuals to fulfil all your marketing needs, and tell a complete brand story.
• Master key techniques to make your visual content stand out, including shot composition, focus, lighting and perspective.

Event Details

• Date: Monday 27th October 2025
• Time: 10am - 1pm
• Venue: Saltire Rooms, East Lothian Council offices, John Muir House, Brewery Park, Haddington, EH41 3HA
• Refreshments and lunch will be provided
• Event is free but booking is essential